Dear Rosemary,
My name is Stephen Elliott, and I wanted to take just a moment to write you about web-marketing. Web-marketing is normally a boring subject, but regarding what you do, there is a lot of opportunity - worth just 30 seconds of your time to truly open your door to tremendous opportunity!
First of all, to your credit, there is a lot of information about your bed and breakfast out there on the internet and the press, including many wonderful pictures as well as a nice web-site itself that describes what you do. The trick is that only once someone knows your brand name, is it possible to search specifically for you.
However, these days web-marketing has a lot to do with identifying the marketing path between the general market-place and the specific supplier. Obviously word-of-mouth probably is the foundation for a lot of your business. However, there is much larger market available than just local word-of-mouth that could provide you better quality business, allowing you to focus on what you do best! With the people who most need your service, you can receive more joy each and every day from the work you do (as well as money)!
Optimizing the path between the market place and you could help you a lot. I left a message, and I also sent you a contact form response, because I think the opportunity to connect your market with your customer is so important for you. However, as a token of appreciation, I also wanted to get you the following links to help you.
For tourists from Israel, for instance they can now access your basic contact information entirely in Hebrew from the major Hebrew search engine קיצור at:
http://www.קיצור.com/מלון-אריזונה
The translation of מלון-אריזונה to English means Hotel Arizona, a very broad market segment, just as in the United States there are still broad markets to fully tap into for your greatest success!
Understandably the current landing page version is rough, with great opportunity for improvement. However, even currently, customers are easily able to contact you from a defined market segment - which is the key concept with marketing.
Professionally polishing the message and the connection to the marketplace - you can see - is important. And this is where we could help!
If you are interested in optimizing your message and the landing page to convey it, whether with a paid-per-click campaign or even contacting review sites like Yelp to get your website address updated so that the link on Yelp actually goes to your business, we would love to help.
Also, in terms of the capcha error on the contact form on your website contact form (preventing customers from actually reaching you), we have a web-site development team that also might be able to really assist your marketing at minimal cost. That way you get better conversion of the market place into your bed and breakfast business to allow you to make the best call each day about which opportunities are best!
From: http://www.chrysocollainn.com/welcome/
At the bottom-left, an internal error has occurred with the Captcha preventing customers from contacting the inn.
I wish you the best, and I hope that you have a wonderful day!
For now, we have something temporary setup. But as the connection is improved with your web-marketplace, we would like to indeed get you directly connected with your web-presence also, in a way that your customer can directly contact you and successfully book the bed and breakfast stay.
Thank you,
Stephen Elliott
(412) 346-6000
info@gonorthwork.com